Privacy Policy

Last updated: May 15, 2025

1. Information We Collect

We collect both personally identifiable information and non-personal information:

Personal Information may include:

  • Name

  • Email address

  • Phone number

  • Payment information (handled via Stripe)

  • Coaching intake forms and session notes

Non-Personal Information may include:

  • Browser type, device, operating system

  • IP address

  • Pages visited, time spent, and referring links

We may collect this information directly or through tools such as Google Analytics, Stripe, and Zoom.

2. How We Use Your Information

We use the information we collect to:

  • Provide, improve, and personalise our coaching services

  • Process payments and manage client accounts

  • Communicate with you via email, WhatsApp, or other agreed methods

  • Respond to enquiries and support requests

  • Comply with legal or regulatory obligations

2A. Legal Bases for Processing

We process your personal data under the following lawful bases, in accordance with the UK GDPR:

  • Consent – for marketing communications and optional engagement

  • Contractual necessity – to deliver our coaching and digital services

  • Legal obligation – for financial and tax record-keeping

  • Legitimate interest – to improve client experience and protect our business

3. Cookies & Tracking Technologies

We may use cookies and similar tracking tools to improve your experience on our website. You can control cookies via your browser settings. Disabling cookies may affect the functionality of certain parts of the website.

4. Sharing of Information

We do not sell your information. We may share limited personal data with trusted third-party providers only to the extent necessary to operate our services (e.g., Stripe for payments, Google Drive for secure note storage).

We may disclose information if required by law or if necessary to protect our rights or the safety of others.

5. Data Storage & Security

We use secure, encrypted cloud-based platforms to store session notes and contact data. While we take reasonable precautions to protect your data, no online system can be 100% secure. By using our services, you acknowledge and accept this inherent risk.

Some data may be processed or stored outside the UK by trusted third-party providers (such as Google, Zoom, and Stripe). These providers comply with UK GDPR standards through appropriate safeguards such as Standard Contractual Clauses.

6. Your Rights

You have the right to:

  • Access, update, or correct your personal data

  • Request deletion of your data (subject to legal and record-keeping obligations)

  • Withdraw consent to marketing communications at any time by clicking the “unsubscribe” link in emails or by contacting us directly

To exercise these rights, contact us at: info@samantonen.com

7. Data Retention

We retain coaching records for up to 7 years after your final session unless otherwise required by law or requested by you in writing.

8. Updates to This Policy

We may update this Privacy Policy occasionally. The updated version will be posted on our website with the new effective date. Material changes will be communicated directly where possible.

9. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:

Sam Antonen Mental Performance Ltd
61 London Rd,
Maidstone,
ME16 8TX,
United Kingdom
info@samantonen.com

You may also wish to review our Terms of Service for further information on how we operate our services.

This Privacy Policy is compliant with the UK GDPR and Data Protection Act 2018.