THE STEP BY STEP HOW TO GUIDE
Win More Matches Using
The Same Mental Training Framework That Built 10+ BJJ World Champions
I’ll show you step-by-step how to perform with freedom, step on the mats with confidence, and win more tournaments. It’s finally time to compete like you train.
So you can stop wasting time and cash on comps that leave you frustrated.
Does This Sound Like You?
✅ You’re not able to bring your practice game into competition.
✅ You’re not being able to control pre-competition anxiety.
✅ You’re not being able to “pull the trigger” in matches.
✅ You’re lacking confidence when you step on the mats.
✅ The work you put in the gym isn’t paying off in competition.
You’re not alone…
These Are Some Of The Common Struggles
Most BJJ Athletes Have
Since I started competing and coaching BJJ competitors over 6 years ago this came glaringly obvious to me.
Most competitors are unable to get nowhere near the level they perform at in the training room when they step on the competition mats.
Me included…
The problem is that nobody actually teacher you the mental game of BJJ.
You see lots of generic advice like:
“You just need to compete more”
“Just relax”
“Just pull the trigger”
Everyone tells you WHAT to do but not HOW to actually do it.
This is why I made it my mission to create an actionable mental training framework that gives you proven tools that you can implement with ease.
And It Worked Like Gangbusters!
Long story short since building this system I have worked with some some of the best BJJ athletes in the world coaching over a dozen of them into World Champions and to ADCC medalist.
Best part was that it didn’t take them years to see results… it took them WEEKS!
Let me tell you a story about Aaron…
3-months before the 2023 Master Worlds he came to me with crippling pre-comp anxiety, severe lack of confidence and inability to perform when the pressure was on.
We worked through the framework step-by-step and all he needed to focus on was the following:
Learn the mental tools
Practice the tools in training
Execute the plan in competition
The result?
12-weeks later he became a World Champion for the very first time.
But that’s not all…
Within 6-months he won Euros, Pans and another World Championship (this time in No-Gi).
So before I show you exactly how to do it yourself, check out a few of the results athletes had that helped them achieve their lifetime goals.
“This profound shift marked my golden year.
I won gold at the Euros, Pans, and World Championships.”
-Aaron Ard
From Crumbling Under Pressure To
ADCC Medalist And #3 Ranked Grappler In The World
Using My Mental Training System
From Zero Confidence… To World Champion In 6 Months
Using My Mental Training System
“I spent an insane amount of physical prep for tournaments but did not perform to the level I had put in the the work for.
I felt disheartened that all the hard work came with no corresponding results but after the coaching everything changed!
I was able to compete better due to my enhanced mental performance and saw the best results I’ve been able to achieve in my athletic career.
I won the World Championship and two golds in the Pan American Championship!
Amazingly life changing experience.
Training the brain has taken my sport and life success to the next level!”
How To ACTUALLY
Win More
Without Wasting Time
The secret to getting results is simple:
Identify what mental tools you need
Implement a mental training system
Go and perform your best
The way most athletes do this is by scouring the internet for advice and spending years of trial and error figuring out what works and what doesn’t.
But luckily, you don’t have to because I’ve already done it for you.
Introducing:
BJJ
Mindset Mentorship.
Inside my mentorship program you’ll get full unlimited access to me and a complete framework on how to start to perform consistently at your best.
And soon you’ll have more gold medals that you know what to do with!
This is EXACTLY what I built The BJJ Mindset Mentorship to do for you.
Join mentorship today so you can:
✅ Take your practice game to competition
✅ Compete consistently at your best under pressure
✅ Stop freezing and pull the trigger in matches
✅ Step on the competition mats with confidence
✅ Have less anxiety and enjoy competing
✅ Compete with freedom and joy
✅ Unlock your full potential and have zero regrets
And the best part? You don’t have to take my word for it. Just look at what some of my clients have done:
“I was able to have a much more predictable performance experience due to routines and practising mental toughness skills during training/outside of competition."
At the WNO Championships I had the best performance of my career because I shifted my mindset from ‘I have to win’ to ‘I want to win and I’m going to have so much fun doing it.’ Every match performance of tournament was predictable, consistent, and sharp. I was able to show up fully for every fight.
"I was worried it was going to be a lot of babble and theoretical coaching. Instead, I got specific actions and improvements I could make and build off of every single day."
Kendall Reusing
8x Jiu-Jitsu World Champion
The Most Comprehensive & Effective Mental Training Program Ever Created For BJJ
You Get Everything You Need To Build Your Mental Game For BJJ.
Based On The Proven Strategies I’ve Used To Coach 100’s Of BJJ Athletes.
-
Weekly Live Calls
($800/month Value)
Every week, you’ll step into a small, focused group of athletes who are all chasing big wins.
We start by setting your 90-day goals, then break them down into a clear process so you know exactly what to do each week.
In every session, you’ll get my full 1:1 attention plus the motivation and lessons that come from hearing others get coached.
You’ll leave with clear next steps, real accountability, and the confidence that you’re actually moving toward your goals -
Mental Performance Accelerator
($500 Value)
The core course of the platform. 8 action-packed modules that walk you through my full mental training framework.
You’ll learn the exact tools I use with world-class BJJ athletes so you can perform at your best under pressure, win more matches, and compete with confidence every time you step on the mats.
As you progress through this on-demand course at your own pace, you can ask any questions you may have during our weekly live calls or through our community. -
Workshops & Courses
($1000+ Value)
You’ll get full access to a growing library of workshops and supplementary courses that sharpen every part of your BJJ game.
In each live workshop, we deep-dive into one key area of performance, break it down step-by-step, and give you practical solutions you can use right away.
You’ll unlock all past recordings plus every future workshop we run.
Topics include: recovery, flexibility, habits, competition-day routines, mindset, goal setting, and finding your peak energy for performance.
Get Personalised Guidance & Regular Check-Ins With Me, Inside A Private Community Of BJJ Athletes
As part of your subscription, you will receive unlimited support.
✅ Join weekly semi-private coaching calls where you’ll get 1:1 guidance in a small group setting.
✅ Set 90-day goals, build a clear process to achieve them, and get the accountability to follow through.
✅ Get unlimited access to me and support inside our private athlete community chat, whenever you need it.
✅ Receive personalised input on your routines, mindset strategies, competition prep, and mental performance plans.
✅ Already competing? I’ll help you refine your current approach for more consistent results on comp day.
You Won't Experience Service Like This
Anywhere Else
“I couldn’t recommend working with anyone more if you have upcoming tournaments or are just wanting to improve as an athlete overall”
Professional Jiu-Jitsu Athlete
Jessie Crane
“If you’re an athlete, I highly recommend reaching out and learning from one of the best mental coaches in the game.
I feel like not just my competition performance has improved but just quality and daily life has improved"
Saul Viayra
Professional Jiu-Jitsu Athlete
“Sam got me out of a bad mindset, and feeling sorry for myself and dwelling on my injury. With Sam‘s help, I was able to get focus again, and gain control of my mind set.
He helped me get organized, reestablish my goals and create a routine for success.
He reminded me who I was again. When I came to him I was broken but he helped me put myself back together now I’m thriving. I am incredibly thankful to have worked with Sam.”
Kevin Figueroa
Jiu-Jitsu Athlete & Coach
“Shortly after starting the mental performance coaching sessions I placed second at the biggest ADCC trials in history and am now ranked #3 in the world. These achievements can be attributed to the coaching, habits, and routines that Sam has provided me in order to achieve excellence.”
Jasmine Rocha
ADCC Bronze Medalist

Join The
BJJ Mindset Mentorship
Today.
✅ Access to the Mental Performance Accelerator Course including all modules + new videos produced monthly.
✅ Access to private community where you can chat with me anytime and be interactive with other members.
✅ Detailed tasks and tools per module so you can practically learn and then apply it in practice.
✅ Bonus, access to previous workshops and workbooks + all future workshops.
$149 / month
30-Day Money Back Guarantee.
Cancel Anytime.
P.S. - if you're skimming and just wanted to see what the offer was...
for just $149 per month, you're getting weekly mental coaching calls and a proven mental training framework you can use to win more matches starting from TODAY.
Yes, I'm offering my normal guarantee. If you aren't happy with the results just send me an email and I'll refund you.
This is a "no-questions-asked" guarantee.
Is there a guarantee?